America’s Association
for Blended Families

PARTNER WITH PURPOSE

Reach a giant underserved market.Strengthen the homes inside it.

USABFA connects brands and organizations with one of America’s most significant family communities—through value, relevance and trust.

Build my partnership path →Contact the USABFA team

Prefer to talk now? Call USABFA at 402-367-3841

USABFA partnership infographic highlighting 29 million blended-family households, 210 million lives touched and 2.3 trillion dollars in annual buying power
USABFA represents a multigenerational market, an underserved community, and a national movement.Open full infographic (PDF) →
Household reachParents, stepparents, single moms and dads, children and grandparents
Everyday categoriesCounseling, coaching, experts, home, travel, finance, wellness, legal and more
Trusted formatsNew interviews weekly, experts, live Q&A, significant savings on partner products and services, and special savings on events

A MESSAGE FROM OUR FOUNDER

See the people—and the possibility—behind the numbers.

Founder Dan Snell explains the national opportunity, the people behind the numbers, and the value of building a win-win partnership with USABFA.

WHY THE CONNECTION MATTERS

Families do not just see brands. They choose who helps.

USABFA creates a credible bridge between family needs and businesses that can solve them. The strongest partnerships deliver visible, practical value.

01

Be relevant

Meet families around real decisions—from counseling and legal guidance to travel, finance, food, fitness and the home.

02

Show expertise

Build trust through interviews, expert Q&A, webinars, articles and practical content—not interruption advertising.

03

Create member value

Offer savings and solutions that make membership more valuable while creating measurable reasons to engage your brand.

04

Grow with the nation

Connect with a growing mix of digital programs, newsletters, community groups, regional events and national initiatives.

YOUR PARTNERSHIP PATH

What outcome matters most?

Choose a goal to see a strong first-fit concept. Every package can be shaped around audience, geography, content and budget.

RECOMMENDED FIRST FIT

Become visible across a national family movement

Lead with brand presence across USABFA programs, digital content, newsletters, interviews and events—where family decisions are already being discussed.

  • 1Presenting sponsorships
  • 2Branded expert content
  • 3Newsletter and digital visibility
Request a partnership conversation →

WE BUY. WE VOTE. WE CARE.

Help America’s blended families thrive.

Bring your brand’s best value to a community built around stronger homes.

Talk with USABFA →Call 402-367-3841